Season: 2

What founders can learn from a sales leader - with Kristen Habacht, Global Head of EDR Sales at Atlassian
Sales For FoundersNovember 29, 2019x
7
00:51:1947.5 MB

What founders can learn from a sales leader - with Kristen Habacht, Global Head of EDR Sales at Atlassian

Today I’m chatting with Kristen Habacht. Kristen is one of the most successful salespeople I’ve ever met. From joining the sales team at Fog Creek, to basically building the sales department from scratch at Trello, and now killing it in her current role as global head of EDR sales at Atlassian - Kir...

[Office Hours] "I have my first few paying customers, now what?" - with Pat Walls, founder of Pigeon
Sales For FoundersNovember 18, 2019x
6
00:27:1824.66 MB

[Office Hours] "I have my first few paying customers, now what?" - with Pat Walls, founder of Pigeon

This week I'm releasing a test episode for a new, shorter format of episodes - office hours. For this test episode, I'm talking to Pat Walls, founder of StarterStory.com, about his new project, Pigeon.  If all goes well, I'll record and publish regular office hours episodes each Friday (alongsi...

Turning a struggling startup into a $50k/month agency business - with Andrew Askins, cofounder and CEO of Krit.com
Sales For FoundersNovember 09, 2019x
5
00:57:2052.43 MB

Turning a struggling startup into a $50k/month agency business - with Andrew Askins, cofounder and CEO of Krit.com

This week, your host Louis Nicholls sits down with Andrew Askins.  Andrew is the cofounder and CEO of Krit - a technical agency that helps non-technical founders turn ideas into functioning products. In a new format for the show, Andrew will walk us through his sales journey - from a failed sta...

Sales tips from a successful, full-time salesperson - with James Urie, Close.com
Sales For FoundersOctober 30, 2019x
4
00:44:5539.85 MB

Sales tips from a successful, full-time salesperson - with James Urie, Close.com

This week, your host Louis Nicholls is joined by James Urie. And this episode is a bit different, because James isn’t a founder - he’s actually a full time salesperson. But what made me even more excited for this episode is that James isn’t just any salesperson, he does sales at a SaaS company calle...

What an early-stage founder needs to know about SEO and content marketing - with Nat Eliason, founder of Growth Machine
Sales For FoundersOctober 23, 2019x
3
00:45:3343.74 MB

What an early-stage founder needs to know about SEO and content marketing - with Nat Eliason, founder of Growth Machine

In this episode of the Sales for Founders podcast, your host Louis Nicholls talks to Nat Eliason. Nat is the founder of Growth Machine and cofounder of Cup & Leaf tea. He's also an expert on search-focussed content marketing. So we take a break from talking about outbound sales, and focus on wha...

How to turn customer conversations into a profitable product - with Rob Fitzpatrick, author of 'The Mom Test'
Sales For FoundersSeptember 25, 2019x
2
00:53:2249.71 MB

How to turn customer conversations into a profitable product - with Rob Fitzpatrick, author of 'The Mom Test'

In this episode, your host Louis Nicholls sits down with multiple-time founder, YCombinator alumnus and author of 'The Mom Test' - Rob Fitzpatrick. Rob's book is hands down the best resource on how to do customer discovery. It's full of actionable advice on how to talk to customers and learn if your...

How to write cold emails that get results! - with Laura Lopuch
Sales For FoundersSeptember 19, 2019x
1
00:51:2447.11 MB

How to write cold emails that get results! - with Laura Lopuch

We kick season 2 of the Sales for Founders podcast off with a bang! Your host, Louis Nicholls, sits down with expert conversion copywriter and email geek Laura Lopuch to talk all things cold emails. We go deep on... How to write emails that get a response How to write cold emails when you don't hav...