Sales For Founders

Sales For Founders

Learn to sell, find your first paying customers and grow a successful business. An interview series for (technical) founders who are fed up of building products nobody wants to buy... Your host, Louis Nicholls, interviews the best founders and salespeople out there. You'll learn how they found their first customers and grew successful businesses. With a focus on actionable insights from every area of sales.

Sales chat #2: Why's a sales process so important? — with cohost Brendan McAdams
Sales For FoundersMay 06, 202100:27:1324.87 MB

Sales chat #2: Why's a sales process so important? — with cohost Brendan McAdams

Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales. Louis is back behind the mic for another season of Sales for Founders... ... and this time he's joined by a cohost — sales expert and previous guest Brendan McAdams! We're mixing up the normal f...

Sales chat #1: Is sales sleazy? — with cohost Brendan McAdams
Sales For FoundersApril 22, 202100:43:1236.13 MB

Sales chat #1: Is sales sleazy? — with cohost Brendan McAdams

Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales. Louis is back behind the mic for another season of Sales for Founders... ... and this time he's joined by a cohost — sales expert and previous guest Brendan McAdams! We're mixing up the normal...

Lessons from 20+ years of sales success — with Brendan McAdams, cofounder of Expertscape
Sales For FoundersDecember 14, 2020x
1
00:41:1635.5 MB

Lessons from 20+ years of sales success — with Brendan McAdams, cofounder of Expertscape

Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales. This week, your host Louis is talking to sales expert Brendan McAdams. Brendan is the cofounder of Expertscape. He also has over two decades of experience working as a salesperson. And — last bu...

3 ideas to build your own business that lasts - with Alex Hillman, author of The Tiny MBA
Sales For FoundersAugust 14, 2020x
5
00:57:4449.03 MB

3 ideas to build your own business that lasts - with Alex Hillman, author of The Tiny MBA

In this episode of the podcast, your host Louis Nicholls sits down with founder, author and all-round-business-expert Alex Hillman. Alex has decades of experience helping people build successful businesses. From running his coworking community Indy Hall, to his course, 30x500, where he and Amy Hoy ...

Listener Questions #1 - Sales Mindset, Cold Outreach, Positioning and More!
Sales For FoundersJuly 05, 2020x
4
00:35:2336.8 MB

Listener Questions #1 - Sales Mindset, Cold Outreach, Positioning and More!

In this episode of the S4F podcast we switch things up and I (your host Louis Nicholls) take some listener questions in my first ever solo session! We dive into topics like... ... how to feel good about doing sales? ... when will the free Sales for Founders course be launching? ... what 'ask' shou...

From struggling with first sales to a $2m ARR business - with Nick Davies, cofounder and CEO of Dentally
Sales For FoundersMay 27, 2020x
3
00:52:1747.36 MB

From struggling with first sales to a $2m ARR business - with Nick Davies, cofounder and CEO of Dentally

In this episode of the podcast, your host Louis Nicholls sits down with Nick Davies, cofounder and CEO of Dentally. Nick and his cofounder James cofounded Dentally - a B2B SaaS product for dental practices - straight out of university. And, although they're now running a successful business with 18 ...

Zero to 5-figure MRR in just a few months by doing outbound sales - with Frank Breckner, founder of Finalytic
Sales For FoundersMay 15, 2020x
2
00:59:1653.39 MB

Zero to 5-figure MRR in just a few months by doing outbound sales - with Frank Breckner, founder of Finalytic

In this episode of the Sales for Founders podcast, your host Louis Nicholls sits down with a Sales for Founders course alumnus... Frank Breckner. Frank was previously the cofounder of a VC-backed startup, Lavanda, and is now working on multiple new projects. A few months ago, Frank started work on a...

How to switch from outbound sales to inbound marketing - with Baird Hall, founder of Wavve and Zubtitle
Sales For FoundersMay 01, 2020x
1
00:48:0443.33 MB

How to switch from outbound sales to inbound marketing - with Baird Hall, founder of Wavve and Zubtitle

In this episode of the Sales for Founders podcast, your host Louis Nicholls sits down with Baird Hall. Baird is a founder of two bootstrapped SaaS businesses: Waave.co and Zubtitle. We dive into the story of how Baird used sales to grow both companies from zero to $50k+ MRR in just a few short years...

What founders can learn from a sales leader - with Kristen Habacht, Global Head of EDR Sales at Atlassian
Sales For FoundersNovember 29, 2019x
7
00:51:1947.5 MB

What founders can learn from a sales leader - with Kristen Habacht, Global Head of EDR Sales at Atlassian

Today I’m chatting with Kristen Habacht. Kristen is one of the most successful salespeople I’ve ever met. From joining the sales team at Fog Creek, to basically building the sales department from scratch at Trello, and now killing it in her current role as global head of EDR sales at Atlassian - Kir...

[Office Hours] "I have my first few paying customers, now what?" - with Pat Walls, founder of Pigeon
Sales For FoundersNovember 18, 2019x
6
00:27:1824.66 MB

[Office Hours] "I have my first few paying customers, now what?" - with Pat Walls, founder of Pigeon

This week I'm releasing a test episode for a new, shorter format of episodes - office hours. For this test episode, I'm talking to Pat Walls, founder of StarterStory.com, about his new project, Pigeon.  If all goes well, I'll record and publish regular office hours episodes each Friday (alongsi...