Sales For Founders

Sales For Founders

Learn to sell, find your first paying customers and grow a successful business. An interview series for (technical) founders who are fed up of building products nobody wants to buy... Your host, Louis Nicholls, interviews the best founders and salespeople out there. You'll learn how they found their first customers and grew successful businesses. With a focus on actionable insights from every area of sales.

Zero to 5-figure MRR in just a few months by doing outbound sales - with Frank Breckner, founder of Finalytic
May 15, 202000:59:1653.39 MB

Zero to 5-figure MRR in just a few months by doing outbound sales - with Frank Breckner, founder of Finalytic

In this episode of the Sales for Founders podcast, your host Louis Nicholls sits down with a Sales for Founders course alumnus... Frank Breckner. Frank was previously the cofounder of a VC-backed startup, Lavanda, and is now working on multiple new projects. A few months ago, Frank started work on a...

How to switch from outbound sales to inbound marketing - with Baird Hall, founder of Wavve and Zubtitle
May 01, 202000:48:0443.33 MB

How to switch from outbound sales to inbound marketing - with Baird Hall, founder of Wavve and Zubtitle

In this episode of the Sales for Founders podcast, your host Louis Nicholls sits down with Baird Hall. Baird is a founder of two bootstrapped SaaS businesses: Waave.co and Zubtitle. We dive into the story of how Baird used sales to grow both companies from zero to $50k+ MRR in just a few short years...

What founders can learn from a sales leader - with Kristen Habacht, Global Head of EDR Sales at Atlassian
November 29, 201900:51:1947.5 MB

What founders can learn from a sales leader - with Kristen Habacht, Global Head of EDR Sales at Atlassian

Today I’m chatting with Kristen Habacht. Kristen is one of the most successful salespeople I’ve ever met. From joining the sales team at Fog Creek, to basically building the sales department from scratch at Trello, and now killing it in her current role as global head of EDR sales at Atlassian - Kir...

[Office Hours] "I have my first few paying customers, now what?" - with Pat Walls, founder of Pigeon
November 18, 201900:27:1824.66 MB

[Office Hours] "I have my first few paying customers, now what?" - with Pat Walls, founder of Pigeon

This week I'm releasing a test episode for a new, shorter format of episodes - office hours. For this test episode, I'm talking to Pat Walls, founder of StarterStory.com, about his new project, Pigeon.  If all goes well, I'll record and publish regular office hours episodes each Friday (alongsi...

Turning a struggling startup into a $50k/month agency business - with Andrew Askins, cofounder and CEO of Krit.com
November 09, 201900:57:2052.43 MB

Turning a struggling startup into a $50k/month agency business - with Andrew Askins, cofounder and CEO of Krit.com

This week, your host Louis Nicholls sits down with Andrew Askins.  Andrew is the cofounder and CEO of Krit - a technical agency that helps non-technical founders turn ideas into functioning products. In a new format for the show, Andrew will walk us through his sales journey - from a failed sta...

Sales tips from a successful, full-time salesperson - with James Urie, Close.com
October 30, 201900:44:5539.85 MB

Sales tips from a successful, full-time salesperson - with James Urie, Close.com

This week, your host Louis Nicholls is joined by James Urie. And this episode is a bit different, because James isn’t a founder - he’s actually a full time salesperson. But what made me even more excited for this episode is that James isn’t just any salesperson, he does sales at a SaaS company calle...

What an early-stage founder needs to know about SEO and content marketing - with Nat Eliason, founder of Growth Machine
October 23, 201900:45:3343.74 MB

What an early-stage founder needs to know about SEO and content marketing - with Nat Eliason, founder of Growth Machine

In this episode of the Sales for Founders podcast, your host Louis Nicholls talks to Nat Eliason. Nat is the founder of Growth Machine and cofounder of Cup & Leaf tea. He's also an expert on search-focussed content marketing. So we take a break from talking about outbound sales, and focus on wha...

How to turn customer conversations into a profitable product - with Rob Fitzpatrick, author of 'The Mom Test'
September 25, 201900:53:2249.71 MB

How to turn customer conversations into a profitable product - with Rob Fitzpatrick, author of 'The Mom Test'

In this episode, your host Louis Nicholls sits down with multiple-time founder, YCombinator alumnus and author of 'The Mom Test' - Rob Fitzpatrick. Rob's book is hands down the best resource on how to do customer discovery. It's full of actionable advice on how to talk to customers and learn if your...

How to write cold emails that get results! - with Laura Lopuch
September 19, 201900:51:2447.11 MB

How to write cold emails that get results! - with Laura Lopuch

We kick season 2 of the Sales for Founders podcast off with a bang! Your host, Louis Nicholls, sits down with expert conversion copywriter and email geek Laura Lopuch to talk all things cold emails. We go deep on... How to write emails that get a response How to write cold emails when you don't hav...

1 year, $150k in revenue... and still no landing page! - with Jeremy Thiessen
August 12, 201900:53:2047.96 MB

1 year, $150k in revenue... and still no landing page! - with Jeremy Thiessen

This week, Louis interviews serial founder Jeremy Thiessen. Jeremy has a golden rule for entrepreneurship after some bad luck with his first startup... Don't build anything until you've sold it first! In fact, Jeremy has grown his latest company, Rogue Technologies, to over $150k in revenue in under...